I had to figure out what TikTok was. What is it that required the full weight of the Presidency of the United States? Why do the US and other countries want to ban it? Why are the news paying so much attention to it? Why does TikTok even matter? And why Microsoft (MSFT) and Twitter (TWTR) sniffing around?
Before downloading the app I knew that TikTok was a Chinese video-sharing social media app with short videos mostly about music and dancing. ByteDance, the parent company of TikTok, has 60,000 employees in 126 cities. Beside TikTok they have a bunch of other apps that I never heard of. It goes without saying that TikTok is one of the most popular social media app, especially among young people. Despite its rapid rise, there are still plenty of people — often, older people — who aren’t quite sure what TikTok is, including me until recently. It’s kinda of my job to know these things even if I don’t use them. And I’m a parent of two young guys, so maybe I should be concerned with what’s coming.
To give some background, I often create “ghost” accounts just to check things out and I notice that the same patterns recurring. First I don’t get it. I didn’t get Twitter at first and it took like five years before I started using it. I didn’t get Snapchap (SNAP) and still don’t. I didn’t get Reddit and now it’s awesome. I didn’t get Instagram and now I like it better than Facebook (FB). My thinking at first was “why use Instagram when you have Facebook?” Why use WhatsApp when you have Skype? Why have another app that does almost exactly the same thing as the other one? It takes me a while to understand these Internet trends. Now I use WhatsApp and keep Skype for my mom because the hassle and of getting her a new video conference app is not worth it. I use Twitter, Instagram, Reddit and dislike Facebook. And what they hell happened to Facebook? When I got it around 2006 it was just to post drunk pics. Now Facebook is a giant cluttered monster that decides elections results. You can also see FB’s influence on Instagram where they are starting to clutter the whole thing. So yeah social media is the toilet of the Internet and I’m stuck in it.